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Outdoor: an old medium just got a face lift.

It’s summer, and what media are particularly strong in the summer?  Well if you said outdoor and radio, then you must be listening in to my Summer Media Planning class.  Recently while lecturing about media selection, we covered the strengths and weaknesses of each media class.  Just like every tool in your tool box, all […]

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Everyone is on the phone!

Have you looked around lately?; Everyone is using a cell phone. We walk and text, we drive and talk, we shouldn’t but we do. We check Facebook and send tweets all while going about our normal day. Our cell phones have become a normal part of our life. So where are the advertisers? Foreign countries […]

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Don’t touch that dial

Just when I was wondering what to write about, here comes my new issue of Marketing News with a cover story that provides a follow-up to my last blog, where I stated that TV was not dead. The article titled Touching that Dial is from the March 30th issue of Marketing News.  It is one […]

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Social Sampling!

Social Media is all the buzz. It is one of the hot topics marketers, advertisers and the media want to talk about. It is new, it is fun, and most importantly it allows us to interact with our target audiences. In this blog, I will take a look at how the Pros at IBM are […]

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Timing is everything

Just think about it. We have to be on our toes, take advantage of situations as they arise. However, sometimes things just happen, and we realize, “wow” that was good timing. For example all of my adult life, more than 25 years, I got up each morning M-F and drove to an office to work. […]

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