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Nebraska Soybean Board’s Consumer Linkage Program

Nebraska Soybean Board’s Consumer Linkage Program is a consumer education program linking the Soybean Producer in Nebraska, Soyfood Manufacturer and Grocery Stores to the consumers.  The program includes the “Bean Team” a trained group of promoters who conduct demos in grocery stores and at community events from January through May. New in 2011 the Consumer Linkage program launched a Bean Team Facebook page.  This page proved to be a good place to provide recipes, health information, and scheduling information to consumers.

To learn more about this program please check out the Case Study tab for a more in-depth description.