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Public Relations: Old School or New School

In our new digital world, we sometimes forget to shake hands, meet for coffee or just get to know each other. So where is the social part of our business? This got us to thinking about PR. The public relations we used to know was the “social” part of marketing and advertising. We built relationships with editors and publishers, for example, becoming their source for news.

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Social Sampling!

Social Media is all the buzz. It is one of the hot topics marketers, advertisers and the media want to talk about. It is new, it is fun, and most importantly it allows us to interact with our target audiences. In this blog, I will take a look at how the Pros at IBM are […]

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