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New Media options to think about.

CES- Report from Joan Gillman Jan. 9, 2014

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Public Relations: Old School or New School

In our new digital world, we sometimes forget to shake hands, meet for coffee or just get to know each other. So where is the social part of our business? This got us to thinking about PR. The public relations we used to know was the “social” part of marketing and advertising. We built relationships with editors and publishers, for example, becoming their source for news.

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Tis the Season

Is your brand ready for the new year? Branding our business is like decorating your home for the holidays.

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Print comes to life.

The really fun thing about being a media geek is keeping up with the new technology.  In this blog I will explore the use of two relatively new marketing tools–bar codes and iPad interconnectivity. Have you seen them? Bar codes are showing up in marketing. They are good for more than price checks.  Brands are […]

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Outdoor: an old medium just got a face lift.

It’s summer, and what media are particularly strong in the summer?  Well if you said outdoor and radio, then you must be listening in to my Summer Media Planning class.  Recently while lecturing about media selection, we covered the strengths and weaknesses of each media class.  Just like every tool in your tool box, all […]

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