Brokaw Marketing, negotiated and managed a content marketing campaign for CommonGround Nebraska that utilized both Omaha World Herald print and the FeastandField.com website. The ten week campaign featured CommonGround volunteers addressing a topic of concern to consumers regarding food choices and production. Each volunteer also shared a family favorite recipe. The content was then distributed to over 300,000 households in the Omaha metro utilizing the “Savor” wrap for grocery ads, virtually on the FeastandField website, native advertising on ten major Nebraska newspapers and social media posts. Consumers engaged with the information and the recipe by clicking on the social and native ads. The results of the campaign were very impressive with over 29,000 page views, the CTR for the Facebook Social Media posts was an impressive 4.33%, reaching 262,869. The campaign ended with a targeted e-blast that went to 100,000 targeted consumers in Nebraska. The e-blast linked to the CommonGroundNebraska website for the content and recipe. The e-blast had 17,566 opens, 2,241 clicks and the CTR 2.22%, much higher than the industry standard.
