Brokaw Marketing, Inc. works with CommonGround volunteers to produce cooking demonstration videos. CommonGround Volunteers are Nebraska Farmers and Ranchers who want to have conversations with Nebraska consumers of food. They share common ground with urban moms who are raising a family. CommonGround is a movement created to dispel misconceptions about how food is raised; the volunteers answer questions and engage consumers in conversations. Most importantly, they put a friendly face to Nebraska Agriculture and share their passion for being an important part of food production. This cooking video series is a way to illustrate the common ground that the volunteers have with urban moms and share a favorite recipe or two.