CES- Report from Joan Gillman Jan. 9, 2014 … [Read more...] about New Media options to think about.
Public Relations: Old School or New School
By Karen Brokaw and Barry Siedell In our new digital world, we sometimes forget to shake hands, meet for coffee or just get to know each other. So where is the social part of our business? This got us to thinking about PR. The public relations we used to know was the “social” part of marketing … [Read more...] about Public Relations: Old School or New School
Tis the Season
Tis the season for holiday baking, decorating, gift giving, gift exchanges and visiting with friends and family from afar. It is often said to be “...the most wonderful time of the year.” As I schedule time for shopping, baking, and cleaning, I have been thinking about how we brand ourselves or … [Read more...] about Tis the Season
Print comes to life.
The really fun thing about being a media geek is keeping up with the new technology. In this blog I will explore the use of two relatively new marketing tools–bar codes and iPad interconnectivity. Have you seen them? Bar codes are showing up in marketing. They are good for more than price … [Read more...] about Print comes to life.
Outdoor: an old medium just got a face lift.
It’s summer, and what media are particularly strong in the summer? Well if you said outdoor and radio, then you must be listening in to my Summer Media Planning class. Recently while lecturing about media selection, we covered the strengths and weaknesses of each media class. Just like every tool … [Read more...] about Outdoor: an old medium just got a face lift.
Everyone is on the phone!
Have you looked around lately?; Everyone is using a cell phone. We walk and text, we drive and talk, we shouldn’t but we do. We check Facebook and send tweets all while going about our normal day. Our cell phones have become a normal part of our life. So where are the advertisers? Foreign … [Read more...] about Everyone is on the phone!
Don’t touch that dial
Just when I was wondering what to write about, here comes my new issue of Marketing News with a cover story that provides a follow-up to my last blog, where I stated that TV was not dead. The article titled Touching that Dial is from the March 30th issue of Marketing News. It is one of the official … [Read more...] about Don’t touch that dial
Social Sampling!
Social Media is all the buzz. It is one of the hot topics marketers, advertisers and the media want to talk about. It is new, it is fun, and most importantly it allows us to interact with our target audiences. In this blog, I will take a look at how the Pros at IBM are interacting with their … [Read more...] about Social Sampling!