Brokaw Marketing, Inc. worked with the Nebraska Soybean Board to produce online messages both video pre-roll spots as well as an animated leaderboard banner ad encouraging Nebraskans to include meat in their tailgate activities. Three :15 pre-roll spots were produced, Beef, Pork and Chicken each promoting the message “No Meat, No Tailgate.” The animated banner ad promotes the same message and makes it clear that in Nebraska a “Tailgate” will include Beef, Pork or Chicken. The Nebraska Soybean Board’s number customer is the Nebraska Livestock industry, and they want to encourage consumers to support Animal Agriculture.